Privacy Policy

DiPrima uses cookies and similar technologies to provide a better user experience, analyze site traffic, and improve our products and services. This Cookie Policy explains how we use cookies on our website (https://diprima.io), including third-party cookies from Google Analytics and Microsoft Clarity, and your rights to control their usage.

What are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites function efficiently, as well as to provide information to the owners of the site for performance analysis and improvement.

Types of Cookies We Use
We use the following categories of cookies:

1. Essential Cookies
These cookies are necessary for the website to function properly and cannot be turned off. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

2. Performance and Analytics Cookies
We use Google Analytics and Microsoft Clarity to collect information on how visitors use our site. These cookies help us understand which pages are most popular, how users navigate through the site, and any issues they may encounter, enabling us to improve our services.

Google Analytics: We use Google Analytics to analyze visitor traffic and interaction. Google Analytics sets cookies to track user activity and provide reports that help us improve the website's performance. The data collected is anonymized, including IP addresses.

Microsoft Clarity: Microsoft Clarity captures insights into user interactions such as clicks, scrolling, and navigation patterns through behavioral metrics, heatmaps, and session replays. We use this data to optimize our website, improve user experience, and enhance our product offerings. Microsoft Clarity may also help us identify issues related to fraud, security, and advertising. For more information about how Microsoft collects and uses your data, please refer to the Microsoft Privacy Statement.

3. Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferences. They may be set by us or by third-party providers whose services we have added to our pages.

4. Targeting Cookies
Targeting cookies may be set through our site by third-party advertising services. These cookies track your browsing habits and enable us to serve you ads that are relevant to your interests on other websites. Additionally, we partner with Microsoft Advertising, using cookies and other tracking technologies to collect data about your browsing activities. This data helps us market our products and services more effectively based on your usage patterns and online behavior.

How We Use Cookies
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website. This includes tracking behavioral metrics, heatmaps, and session replays to enhance and market our products/services. Usage data is collected through both first and third-party cookies, as well as other tracking technologies, to help us determine the popularity of our products and services and monitor overall online activity.

Additionally, we use this data for site optimization, fraud prevention, security purposes, and advertising, ensuring our services remain effective and relevant.

Third-Party Cookies
In addition to the cookies we use, Google Analytics and Microsoft Clarity also place cookies on your device to collect data on your interactions with our site. These third-party cookies are governed by their respective privacy policies:

Google Analytics Privacy Policy
Microsoft Clarity Privacy Policy
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Managing Cookies
You have the option to control and manage cookies in several ways:

Browser Settings: You can block or delete cookies via your browser settings. However, please note that disabling certain cookies may affect the functionality and performance of our website.
Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on.
Microsoft Clarity Opt-Out: You can also opt-out of Microsoft Clarity tracking through the settings on their platform.
Consent
By continuing to use our website, you consent to the use of cookies in accordance with this Cookie Policy. You can withdraw or modify your consent at any time by adjusting your browser settings or following the opt-out methods provided above.

Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our cookie usage practices. Any updates will be posted on this page with the "Effective Date" revised accordingly.

Contact Us
If you have any questions about our use of cookies or this policy, please contact us at:

Email: germano@diprima.io

This policy is designed to ensure transparency and clarity in our data collection practices. Thank you for trusting us with your data.